In 2004, a guy named Jim Nail, Principle Analyst for Forrester Research, had this to say to The New York Times...
“You’re seeing the end of the era of mass marketing."In the intervening eight years, it has become an article of faith among the marketing and advertising lemmingocracy that mass marketing as we know it is moribund.
According to this hypothesis, the holy grail of advertising is
0 komentar:
Posting Komentar