Februari 2012

Social Media, Politics, and Marketing

Ad Age had a very interesting piece on the effect of social media on politics. The conclusion they reached was that social media has not had nearly the impact claimed on politics in the US.

According to Ad Age...
"...while it is tempting to believe that the size of a candidate's online fan-base is significantly helpful in getting elected, the numbers just don't add up." Some examples:
In 2010,

How Success Happens

This is an amazing success story. It was told to me by a very good friend who swore me to secrecy about the names and details. It goes something like this.

Once upon a time there was an ad agency with two chief creative officers. They had two chiefs because it was a giant agency with giant global clients that proved to be too much for one person to handle.

The two chiefs were very different.

The Future of Futurology

How do you get to be a futurologist? I want that job. You just make up a lot of bullshit and by the time it doesn't happen you've already cashed the checks.

I read a truly stunning piece of nonsense by a futurologist in a brain dead article* by a Microsoft marketing big shot the other day. The futurologist had this to say:
'Only companies that prepare for a very different tomorrow will thrive.

The Dumb-Ass Blogger's Presidential Platform

One of the dumbest things anyone can do is waste his time with politics. It is almost always a no-win situation and no matter what you say half the people think you're an idiot.

In other words, it's perfect for this blog.

Since this past weekend was President's Day, and I've never had the pleasure of running a country, I thought I would publish my presidential platform so you can see how a

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Nike's Digital Revolutiion

We ad contras are always being accused of being anti-digital or pro-traditional. In fact, we are not anti-anything except failure and bullshit. We are not pro-anything except success and truth.

Unfortunately, so much of digital advocacy is simply assertions without proof, nonsensical pronouncements about the death of this or the end of that, and anecdotes that prove nothing, that we are often

Targeting's Diminishing Returns

In the past few weeks I've written a couple of posts (here and here) about the lousy record of "hyper-targeting." My bottom line on this has been...
"As we have developed the ability to target people more and more precisely on the web, click-through rates of these hyper-targeted ads have dropped dramatically."The question is, why? If you believe conventional advertising wisdom, being

Hats Not Tats

In my hometown of Oakland there is a neighborhood called Temescal. Temescal is one of those transitional neighborhoods that is being infiltrated by highly-educated, under-compensated twenty-somethings.

I'd be surprised if there is a more diverse neighborhood anywhere in the country. It is a true melting pot of black, white, Asian, Hispanic, gay, straight and every other flavor of human life you

Of Bozos And Businesses

My partners and I operate a small business. We have about 75 people in our company. We try to run our business in a prudent manner. We take our responsibilities to our colleagues and their families seriously. This sometimes means doing unpleasant things and making difficult decisions, but we try to keep as many people employed as we can.

Politicians in Washington and in City Hall like to use

What Makes An Ad Person Exceptional?

I went out to dinner the other night and got food poisoning. Consequently, I spent the remainder of the night in a cold sweat crawling between my bed and my bathroom.

Fortunately there were some moments that were free of both gastric distress and prayers for a quick death. During one of these moments I had a flash of insight.

For years I have been trying to figure out what makes a good ad

The Mass Marketing Zombie

“You’re seeing the end of the era of mass marketing." Jim Nail, Principle Analyst for Forrester Research, The New York Times, 2004.A few weeks ago, in a post entitled "Does Targeting Work?" we explored the popular idea that "the era of mass marketing" has ended as a result of our new found ability to target individual consumers. We concluded that not only has our ability to target individuals not

My Dysfunctional Super Bowl Spot

During my creative director days I was a pretty good copywriter. By no means a great one, but usually pretty good.

My one shot at Super Bowl glory came in the mid-90's. I was commissioned to write a Super Bowl spot -- but not just any Super Bowl spot. I believe I may have written the world's first TV spot for erectile dysfunction. You can only imagine how proud how I am.

It was the year before

The Waiters Are Doing The Cooking

Okay, I watched the Super Bowl.

The ads this year were a disgrace. A cacophony of recycled ideas, third-rate celebrities, and pathetic 8th-grade naughtiness.

Donald Trump? Are you kidding me? Betty White? Again? Motley Crue? Really? Dogs? Polar bears? Monkeys? Does anyone have an idea anymore?

It was such an awful display of juvenile sensibility that what passed for the intellectual highlight

Take My Survey, Please

I will be pontificating about Super Bowl advertising on a TV show tomorrow and I'd like to be able to reference the opinions of ad and marketing "professionals" (that's you!)

If you wouldn't mind, I'd appreciate it if you would answer these 5 questions for me. Thanks.

Take Our Survey!

polldaddy.add( {
type: 'button',
title: 'Take My Survey, Please!',
style: 'inline',

Super Bowl Survey

I will be pontificating about Super Bowl advertising on a TV show on Monday and I'd like to be able to reference the opinions of ad and marketing professionals (that's you!)

If you wouldn't mind, after the game I'd appreciate it if you would come back here and answer these 5 questions for me. Click on the link. Thanks.

&lt;a href="http://adcontrarian.polldaddy.com/s/super-bowl-survey"&

Does Targeting Work?

In 2004, a guy named Jim Nail, Principle Analyst for Forrester Research, had this to say to The New York Times...
“You’re seeing the end of the era of mass marketing."In the intervening eight years, it has become an article of faith among the marketing and advertising lemmingocracy that mass marketing as we know it is moribund.

According to this hypothesis, the holy grail of advertising is

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