I read an article in The Wall Street Journal last week that said the way to get a best-selling ebook is to sell it for 99¢.
Since it doesn't cost me anything to print the book -- it's just a bunch of electrons or pixels or something -- I thought, what the hell, let's sell it for 99¢ and see what happens.
So for the next five days, you can get my new book 101 Contrarian Ideas About Advertising
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