First Comes The Sale. Then Comes The Social.

Now that I'm an Official Social Media Expert, I thought I'd give you a little lecture -- because that's what we Social Media Experts do. 

The subject of today's lecture is this: Where does social media marketing fit into the marketing "ecosystem." See, now I even talk like a knucklehead.

Social mediacrats, agency trendsetters, and marketing conference blowhards have been assuring us dumb