Postcoherent Advertising

Have you been noticing what I've been noticing?

Is the ad business cultivating a movement toward "postcoherence?"

Have you been seeing a type of advertising that is logical to the people who create it, but is bewildering and incoherent to the people who are supposed to respond to it?

This type of advertising seems to be popping up in all media, but most evidently on TV and on line. Watching

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