One thing we have in the ad business today that we didn't have when I started 100 years ago is experts.
We had "creative geniuses," "stars" and "gurus." But we didn't have "experts."
In those days, advertising was believed to be the art of persuasion. Today it is believed to be the science of engagement.
We didn't have nearly the amount of data. The only "metric" that really mattered was sales
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