Last night I had the good fortune to be invited to the "world premiere" of the movie Moneyball. It's a terrific film. If you like baseball, you'll love it. Even if you don't like baseball, I think you'll enjoy it. In July of 2008, I wrote a post about the book Moneyball. I thought I'd reprint it today.
The best book I ever read about advertising wasn't about advertising. It was about baseball.
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