According to Monday's Wall Street Journal, Volvo's management are at each others' throats over strategy for the brand.
This should be no surprise.
Almost 4 years ago, on Sept, 7, 2007, in a post called "Smelly Volvo Families," we had the following to say about Volvo...
"Volvo is making a classic marketing mistake. They are trying to be someone else... they are aiming to be the second best BMW.
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