(Apparently, Blogger lost this post yesterday, so I'm re-posting it today.)
According to the geniuses of marketing punditry, TiVo was supposed to have killed off live TV and TV advertising by now.
If anything, it is the opposite.
Nielsen released its "State of the Media" report a few week ago and, as usual, they buried the lead.
The key story here was, once again, the remarkably small effect
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