Because I am a lazy bastard and the thought of writing five posts a week is a constant source of terror, I have decided to introduce a new policy around here. From now on, on Fridays, I'm going to recycle old posts that I like and that are still relevant. Today is our first Recycled Friday. It's a post from about 2 years ago called "The 2 Most Important Words In Advertising."
I've never been to
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