About a year ago, I wrote a piece called Gutless Ad Weasels. In it I said...
"There is a growing movement among self-hating ad people to declare failure and join the army of digital dimwits."Well, the movement has gathered momentum and has now lead to its logical absurdity. You can find it in an Adweek article called Good Advertising Doesn't Sell. A Manifesto.
I've read this "manifesto" three
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