Let's Save Pepsi $10 Million

Here at The Ad Contrarian World Headquarters, we are sometimes accused of being too negative. Of course, nothing could be farther from the truth. Nonetheless, as Marvin Gaye once famously said, "we're all sensitive people."

Consequently, we've decided to do something positive for our friends over at Pepsi. Their Pepsi Refresh project may have turned out to be a pig's breakfast for them, but it's

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