I read a wonderful piece this week by a guy named Jonathan Salem Baskin. It was called The iPad of Air Care.
The piece was about Fabreze, an "air care" product from Proctor & Gamble that's about to hit a billion dollars in sales in spite of never having had a single "conversation" (i.e., social media interaction) with a single customer.
I urge you to read the entire piece, but I'm going to
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