Tak Tik Boom

Social Media, Politics, and Marketing

Ad Age had a very interesting piece on the effect of social media on politics. The conclusion they reached was that social media has not had nearly the impact claimed on politics in the US.

According to Ad Age...
"...while it is tempting to believe that the size of a candidate's online fan-base is significantly helpful in getting elected, the numbers just don't add up." Some examples:
In 2010,

How Success Happens

This is an amazing success story. It was told to me by a very good friend who swore me to secrecy about the names and details. It goes something like this.

Once upon a time there was an ad agency with two chief creative officers. They had two chiefs because it was a giant agency with giant global clients that proved to be too much for one person to handle.

The two chiefs were very different.

The Future of Futurology

How do you get to be a futurologist? I want that job. You just make up a lot of bullshit and by the time it doesn't happen you've already cashed the checks.

I read a truly stunning piece of nonsense by a futurologist in a brain dead article* by a Microsoft marketing big shot the other day. The futurologist had this to say:
'Only companies that prepare for a very different tomorrow will thrive.

The Dumb-Ass Blogger's Presidential Platform

One of the dumbest things anyone can do is waste his time with politics. It is almost always a no-win situation and no matter what you say half the people think you're an idiot.

In other words, it's perfect for this blog.

Since this past weekend was President's Day, and I've never had the pleasure of running a country, I thought I would publish my presidential platform so you can see how a

BOOK REVIEWS by LIZA PERRAT

Coming Soon!

Nike's Digital Revolutiion

We ad contras are always being accused of being anti-digital or pro-traditional. In fact, we are not anti-anything except failure and bullshit. We are not pro-anything except success and truth.

Unfortunately, so much of digital advocacy is simply assertions without proof, nonsensical pronouncements about the death of this or the end of that, and anecdotes that prove nothing, that we are often

Targeting's Diminishing Returns

In the past few weeks I've written a couple of posts (here and here) about the lousy record of "hyper-targeting." My bottom line on this has been...
"As we have developed the ability to target people more and more precisely on the web, click-through rates of these hyper-targeted ads have dropped dramatically."The question is, why? If you believe conventional advertising wisdom, being