Triumph Of The Anti-Language


There is a talk I give to groups from time to time called "The Golden Age Of Bullshit."

The talk has a few basic themes. One of which is that we are living in an age in which business bullshit artists have invented an anti-language. Its objective is to confuse rather than clarify. This is the opposite of what language is supposed to do.

Yesterday I received an email from from Oracle. The
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A big thank you to Marie Johansen of Books by the Willow Tree for her generous review of Spirit of Lost Angels.

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Online Advertising Through The Wrong Lens


It seems to me that advertisers and marketers still don’t understand a basic concept about using the web.

After 15 years they are still committed to plopping their thought template for traditional advertising over the web and expecting it to fit.

It doesn't.

The models they have in their minds are wrong, and to a large degree account for the dismal performance of most online advertising.

The
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Social Media Effect: "Barely Negligible"


If you're in the business of selling stuff, according to one big-time research firm social media marketing is a waste of your time and money.

Forrester Research has released a report recently that concludes...

"Social tactics are not meaningful sales drivers. While the hype around social networks as a driver of influence in eCommerce continues to capture the attention of online executives, the
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Of Geeks And Sneaks


I don't like sneaky people.

And one of the things that bothers me about online advertising is the unprecedented degree of sneakiness.

In traditional advertising, there is usually no question about what an ad is or what it is intended to do. We are out to sell you something and there is rarely any doubt about our motives.

You may not like the idea that we are trying to sell you something, but
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Thanks to Annemarie Neary, author of the wonderful A Parachute in the Lime Tree for her generous Goodreads review of Spirit of Lost Angels. If anybody is interested, please join our Triskele Books bookclub discussion on A Parachute in the Lime Tree!
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What The Hell Are They Teaching?


There was a piece in Ad Age last week featuring the astoundingly clueless opinions of marketing and business professors on the subject of the Pepsi Refresh project.

The amazing thing is that these people weren't from Southwest Arkansas
State. These guys were from Harvard, Columbia, Dartmouth, Penn and Notre Dame.

It makes it clear why so many young people in advertising are confused about
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Google Math


My opinion piece about Google yesterday drew some skepticism.

It feels like much of it came from Googlemeisters whose deep involvement with search may be making them sensitive to every tree but barely aware of the forest.

Yesterday's piece was all opinion.  Here are some facts*:

For searches involving people looking to buy something, almost 2/3 of clicks go to paid results, not natural (
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Google Is Blackmail


The way I see it, Google is a brilliantly executed extortion racket.

The key concept to understand is that Google makes its money through misdirection.

They get nothing for directing you to the most accurate search result. They get paid to artfully direct you away from the most accurate search result.

Natural (free) search takes you to the most likely thing you're searching for, according
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Advertising In Support Of Content

In a recent exciting episode of The Ad Contrarian called Web Litter: Now It's Content, we discussed how previously ineffectual online marketing activities have been resurrected as the latest web marketing miracle -- "content."

We said,

"Previously they were just litter blowing unnoticed through the dark, dusty corridors of the web. But now that they have been promoted to "content" they are once
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Mad Women of the Hell of La Salpêtrière





In her generous review of Spirit of Lost Angels on The Queen's Quill Review, Andrea Connell's comment on La Salpêtrière prompted me to write a short piece about this asylum for “insane and incurable women”:  To me, this was perhaps the most fascinating portion of the story - descriptions of the appalling conditions under which the women were kept, the rivalries that developed among cell mates, the rules one had to learn in order to survive this prison. The narrative was stark and believable and, believe it or not, educational. Since I finished the book, I’ve been looking up the history of the Salpêtrière Hospital, intrigued at how low mental health care and the care of women had deteriorated at that time.

As an author, I too, found the asylum parts of the story the most fascinating to write about.

Located in the 13th arrondissement of Paris, this building was named La Salpêtrière due to its origins as a producer and storage area for saltpeter (used to make gunpowder).

For many years it was then known as a cruel and harsh place to which people suffering from mental health problems were sent … as well as various other “conditions” not considered suitable for society: beggars, prostitutes, protestants, epileptics, orphans, Jews, criminals, drunks, witches, depressives, blind women, adultresses, homosexuals, thieves, magicians, idiots, suicidals, bohemians, cretins. The old, the young, the children, all imprisoned together, sent there by families, husbands, neighbours.



On Sundays, prostitutes were rounded up and carted off to La Salpêtrière

In the late 18th century, Dr. Philippe Pinel, child of 18th century enlightenment, finally did away with the women’s chains and the approach to mental disease began to change. Today, Dr. Pinel’s sculptural monument stands before the main entrance in Place Marie-Curie, Boulevard de L'Hôpital.
Dr. Pinel removing patient's chains.


In the second half of the 19th century, when Dr. Jean-Martin Charcot took over the department, La Salpêtrière became world famous as a psychiatric centre, and students came from all over the world to listen to Charcot's lectures. Among them was a young man by the name of Sigmund Freud.

Despite its modern-day state of the art facilities, the hospital is still littered with memories, some of the original structures remaining as a bleak reminder of how things use to be.

During my research into La Salpêtrière, I stumbled upon a beautifully poetic little book – Les Folles d’Enfer de la Salpêtrière (The Mad Women of La Salpêtrière Hell) written by talented French sculptress and illustrator, Mâkhi Xenakis.

Invited to exhibit at the La Salpêtrière hospital in Paris in 2004, Mâkhi Xenakis discovered in the hospital archives the hellish imprisonment there of thousands of women since the time of Louis XIV. This discovery led her to pen a heart-breaking account of the tragic inmates, in Les Folles d’Enfer de la Salpêtrière, and to install 260 amazing sculptures in the hospital chapel and the gardens:



I found this link, and video (in French) both moving and enlightening.

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We're Number Wonderful


This past weekend I decided to try to find out where this blog stood in the cosmic heirarchy. I don't know why -- probably status anxiety or some other post-modern disorder.

So I went to a website called the Ad Age Power 150 which purports to rank the 150 most powerful ad blogs in the world. The Power 150 had 1,137 blogs listed. Right away I knew there was going to be trouble.

If you think
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Facebook's Bar Chart From Hell


Facebook has decided that it no longer wants to be in the business of selling clicks. Instead it wants to be in the business of selling reach and frequency, just like the grown-ups.

Of course, this is a cruel joke because reach and frequency mean nothing if the ads are invisible, which they are on Facebook.

This bar chart (to actual scale) does a pretty good job of explaining why they'd rather
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Many thanks to Andrea Connell and The Queen's Quill Review for a generous review of Spirit of Lost Angels. Andrea's comments have inspired me to write a blog post about La Salpêtrière asylum in Paris that features in this story. COMING SOON...
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Commenting Is Back!

We used to have a very vibrant commenting community here at TAC. But that died several months ago.

The reason it died was because of a crappy third party commenting system I used from an incompetent,
unprofessional, bush-league software company called _______.

Here at The Ad Contrarian world headquarters, we don't think
it's right to pick on people who are stupid and incompetent. Unless
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Real People Are Different From Us

In case you've ever wondered why marketing professionals are so ridiculously obsessed with the digital world, and so out of touch with real people in the real world, a group called the Media Behavior Institute did a very interesting little study.

They are quick to point out that this is not scientifically valid (which is true of most marketing and media research, but very rarely acknowledged.)
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Autumn Chestnuts and Fortified Villages

Keen as ever for a break from internet research, and to seek out more tangible sources of documentation for my current book, I recently paid a visit to la Maison d’Expositions de L’Araire.

As I headed towards this historical society stone building, admiring the panoramic view across the Yzeron valley to the city of Lyon, it was obvious autumn had sneaked up on me again while I wasn’t looking. In this rural heart of the Monts du Lyonnais, flame, mustard and crimson-coloured leaves almost outdid the green, and I drew my cardigan around me against the damp nip in the air.




La Maison d’Expositions de L’Araire is a humble place, the volunteers who run it always offering a welcoming smile and more than happy to answer my myriad of questions. An elderly woman beckoned me inside, towards the hearth, and the sweet aroma of roasting chestnuts filled my nostrils. She rattled her poker about in the flames as we talked about the weather, and how suddenly the summer had left us for another year. After what I hoped was a polite interval, I bade her au revoir and headed off towards the exhibitions.



La Maison de L’Araire boasts permanent exhibitions of an old silk-weaving loom, and a model of a Roman aqueduct, from when the Romans inhabited this part of France, but it also features temporary exhibits and since my novel-in-progress is set in the 14th century, I was particularly interested in the model-sized fortified villages.


During the Hundred Years’ War (1337-1453), the inhabitants of this west Lyon region constructed high stone walls around their villages to protect them from the hordes of pillaging, plundering soldiers. This fortification was named the vingtain, as each peasant was required to pay a twentieth (une vingtième) of his harvest towards its construction and upkeep. I pictured the people complaining about this extra tax; yet another to leech their meagre earnings. But I also imagined them working in the fields, startled and frightened as the cries of bandits reached their ears, and hurrying off to the relative protection of their fortified village.

I took the usual photographs, filled my notebook, thanked the historical society volunteers, and hurried off through the early dusk to join my friends for an aperitif in the village bar.
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How To Be A Marketing Genius

One of the reasons advertising and marketing are universally loved and held in such  high esteem in the business community is that we are so precise and disciplined in our thinking.

For example, in the pre-historic days of business, advertising was expected to "sell" things. Fortunately, we have overcome this small-minded way of thinking.

The old Luddite dinosaurs of business used to judge us
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Facebook Announces 1 Billionth User. Still Waiting For 1st Ad Click.

MENLO PARK, Calif. (TAC) -- Facebook today announced that it had signed up its one billionth user.

Facebook made the announcement by placing an ad on a Facebook page. Only kidding, nobody's that stupid. They created a new spot which you can see below.


The spot explains that Facebook is very much like a chair. It is like a chair because people sit on it. Although there are not many people who
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Closing For Repairs

Over the next 48 hours, The Ad Contrarian may be going down for periods of time while we try to repair and replace our completely screwed up commenting system.

This should be good for a few laughs.
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Facebook Tying Itself In Knots

Let's go back a few years.

Old media paradigms were dying and new media paradigms were being developed.

The logic went like this:

Consumers were no longer docile and malleable. The web had changed all that. 


Old advertising metrics like reach and frequency were no longer relevant. Simply counting the number of purported impressions was shallow and outdated thinking.


Instead, the true
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Triskele Books and Spirit of Lost Angels get a mention in Writing Magazine!






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Web Litter: Now It's Content

The dismal record of online advertising has caused a minor crisis among the thousands of agencies who make a living creating the stuff.

It is getting difficult for them to convince anyone that blogs or podcasts or YouTube videos or "user generated content" or banners are the marketing miracles they were once purported to be. No one is that stupid anymore. I mean, except the odd CMO.

So the
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